The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses label their sizes with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. The number attached to a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more real work than any amount of styling copy, and it is the backbone of this explainer.
The system runs further than the flagship alone. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.
The rule, put plainly
Take the number in the name, add the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. One house’s Small can out-measure another house’s Medium, but ten inches is ten inches anywhere. For anyone lsy measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model | What the size number means | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any predictable way. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. What that means in use is that a size up delivers a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what explains it.
Where the rule bends: the Margaux Shoulder 12
One model in the current line departs from the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width holds in practice
Turning inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price follows width, though material moves faster
Size and price move together, though not as steeply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no number
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
What makes a literal sizing system useful is that you can check it before buying. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.